Product Design · Design Systems · Creative Direction
Lee Hills
I bring over 20 years of experience creating digital products that combine visual craft, interaction design and systems thinking.
From leading enterprise-scale design systems for global organisations to shaping product experiences through design, motion and detail.
As design becomes increasingly automated, taste, judgement and attention to detail become the qualities that matter most.
Design System Lead. ION Group. 2022 – 2026.
Established a scalable tokenised design system supporting 20+ products across the ION portfolio. Created Figma and coded component libraries containing 100+ reusable components with tokens. Introduced AI-assisted workflows to improve design system adoption and self-service usage. Produced comprehensive documentation platform enabling product teams to onboard rapidly. Partnered with design and engineering to improve consistency and efficiency across products.
Lead Visual Designer. HSBC. 2017 – 2022.
Led the evolution of HSBC's corporate banking design language across global digital platforms. Created component libraries, design frameworks and governance standards. Established design processes that improved consistency and efficiency across multiple programmes. Selected to join HSBC's Digital Design Governance team, approving design output across global teams. Helped define standards for industry-leading digital experiences across desktop and mobile products.
Visual Designer. UBS. 2015-2017.
Visual Designer. UBS. 2015-2017.
Lead designer for the Wealth Management website. Updating the Neo trading platform to HTML. Digital brand style update and creation of centralised assets and guidelines.
Art Director. Hugo & Cat. 2010-2015.
Art Director. Hugo & Cat. 2010-2015.
Clients include: British Library / M&G / Nokia / Royal Mail / Sony / Tourism Ireland / Volkswagen
Art Director. Syzygy London. 2008-2010.
Art Director. Syzygy London. 2008-2010.
Clients include: Allianz / ASOS / Aston Martin / Belron / De Beers / FRijj / HSBC / Orange / Mazda
Director / Interactive Developer. Eject. 2004-2008.
Director / Interactive Developer. Eject. 2004-2008.
Clients include: Defected Records / Diesel / Drum & Bass Arena / Hasbro / PIAS Wall Of Sound / V2 Records / Warner.
2001-2004. Senior Interactive Designer. RD2 Media.
2001-2004. Senior Interactive Designer. RD2 Media.
Clients include: Acclaim / BMG / Diesel / Epsom / St Lukes / Telstar / Virgin / Speedo.
Web Designer. Dennis Publishing. 2000-2001.
Web Designer. Dennis Publishing. 2000-2001.
Websites include: Dreamcast / Esquire / Mac User / Maxim / Men’s Fitness / The Week
Interactive Designer. ICV Ltd. 1998-2000.
Interactive Designer. ICV Ltd. 1998-2000.
Clients include: Dennis Publishing / Emap / EMI / Esquire / GQ / Skint Records.
Photography. 1994-1998.
Photography. 1994-1998.
Editorial Photography: Wire magazine / DJ Magazine / Touch / Cipher Magazine.Photography assistant: Uli Webber (GQ & Paul Smith) / Paul Myatt ( Eurostar & Clarks).
Email. info@leehills.co.uk
Email. info@leehills.co.uk