Tourism Ireland commissioned a large-scale digital transformation to reposition Ireland as one of the world's leading travel destinations. The vision was to create an engaging platform where visitors could discover destinations, book accommodation and activities, and build collaborative itineraries that could be shared with family and friends before and during their trip.
I played a lead role in shaping both the user experience and visual design, creating an intuitive platform capable of managing the complexity of an entire country's tourism offering. Building on this foundation, we delivered a series of high-profile digital campaigns, including The Gathering and St Patrick's Day, helping promote Ireland to international audiences through compelling storytelling and engaging digital experiences.
WWW.IRELAND.COM
ST PATRICKS DAY PARADE PROMO
