Royal Mail recognised an opportunity to better engage the rapidly growing small business and e-commerce market. The existing digital experience no longer reflected the needs or expectations of modern entrepreneurs, so the goal was to create a more engaging, content-led platform that inspired confidence and encouraged business growth.
As Lead Designer, I evolved the visual identity while preserving Royal Mail's established heritage. Through a refreshed brand style, the introduction of illustration, photography and video-led customer stories, we created a richer digital experience that appealed to small business owners and online sellers. The result was a more modern, approachable platform that strengthened the brand's relevance within an increasingly competitive marketplace.
Small business homepage
Iconography and Data vis
Small business case study
Small business case study video
Concept messaging
Homepage ReDesign
Responsive homepage
