2022 – 2026. Design System Lead. ION Group.
• Led the creation and adoption of a fully scalable, tokenised design system.• Defined foundational styles, variables, and tokens to support theming and product customisation at scale.• Developed a Figma component library aligned with coded React components.• Drove adoption across product teams through documentation, support, and continuous evolution.
2017 – 2022. Lead Visual Designer. HSBC.
• Led the evolution of the digital design language across HSBC's corporate platforms.• Created and managed reusable component libraries for desktop and mobile experiences.• Established processes to ensure strong alignment between design and development.• Produced and maintained digital brand and design system documentation.• Supported adoption across global markets through governance, testing, and continuous improvement.
2015-2017. Visual Designer. UBS.
2015-2017. Visual Designer. UBS.
• Lead designer for the Wealth Management website.• Updating the Neo trading platform to HTML.• Digital brand style update and creation of centralised assets and guidelines.
2010-2015. Art Director. Hugo & Cat.
2010-2015. Art Director. Hugo & Cat.
Clients include: British Library / M&G / Nokia / Royal Mail / Sony / Tourism Ireland / Volkswagen
2008-2010. Art Director. Syzygy London.
2008-2010. Art Director. Syzygy London.
Clients include: Allianz / ASOS / Aston Martin / Belron / De Beers / FRijj / HSBC / Orange / Mazda
2004-2008. Director / Interactive Developer. Eject.
2004-2008. Director / Interactive Developer. Eject.
Clients include: Defected Records / Diesel / Drum & Bass Arena / Hasbro / PIAS Wall Of Sound / V2 Records / Warner.
2001-2004. Senior Interactive Designer. RD2 Media.
2001-2004. Senior Interactive Designer. RD2 Media.
Clients include: Acclaim / BMG / Diesel / Epsom / St Lukes / Telstar / Virgin / Speedo.
2000-2001. Web Designer. Dennis Publishing.
2000-2001. Web Designer. Dennis Publishing.
Websites include: Dreamcast / Esquire / Mac User / Maxim / Men’s Fitness / The Week
1998-2000. Interactive Designer. ICV Ltd.
1998-2000. Interactive Designer. ICV Ltd.
Clients include: Dennis Publishing / Emap / EMI / Esquire / GQ / Skint Records.
1994-1998. Photography.
1994-1998. Photography.
Editorial Photography: Wire magazine / DJ Magazine / Touch / Cipher Magazine.Photography assistant: Uli Webber (GQ & Paul Smith) / Paul Myatt ( Eurostar & Clarks).
Email. info@leehills.co.uk
Email. info@leehills.co.uk