UBS's Wealth Management platform was undergoing a significant digital transformation, requiring a more consistent and scalable approach to design. As Lead Designer, I defined the visual language for the platform, creating a comprehensive design toolkit that brought consistency across products while improving collaboration between design and development.
The principles, assets and guidelines developed during the project evolved into UBS's global digital design standard. By establishing centralised design resources and reusable UI patterns, the work accelerated delivery, improved quality across teams and laid the foundations for future digital brand evolution.
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Component specification
